mGinger strategy cracked :)
Being a marketing student, I was fascinated by mGinger's strategy of targeted advertisement, which is very new to Indian market.
I took up mGinger business strategy as my MBA project. I got registered with them and started analysing how they target ads. After speaking to a very large number of people I was able to find out that they have a very clear cut game plan. I can tell you that, after researching for nearly 4 months, I have a very good idea about how they operate. It all depends on who you are, what you do etc etc... In fact I have shortlisted 24 different criteria which they look into while sending ads (this list may contain +/-5 other criteria, I am not confident about that)
Let's say, you can expect an ad on 'gifts' during a festive season like 'Christmas' (everyone agrees to that), so who is more likely to get an ad in their mobile?!? 'a college student' 'working professional' or a 'housewife'? That we cannot predict, right?
May be not.... I can, to an extend, give you hints on how to play smart and increase the number of ads you get in your mobile. I can email you tips on a regular basis also give you hints in this blog itself.... Click here to get mails with tips.
