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Wednesday, April 28, 2010

mGinger turns 3

April 19th, 2010

Today mGinger celebrates its 3rd birthday. This day makes us happy and proud as it marks the beginning of a dream that turned into a reality with the support of 4 million users across the country. Our messages have been hopping through your mobile phones and that million dollar smile each deal or discount gets on your face is our biggest reward. Today as we look back we realize that our users and advertisers have been our biggest strength. The idea that began with sending you best offers in your town has now branched out with new products like mCheers, mCoupons and so on. From remembering birthdays to grabbing discounts on the go, mGinger has tried its best to add convenience to your life. We have continuously been on our toes to make each of your experience on the mGinger website, exciting and effortless. Bringing up this baby hasn’t been all that easy but your support and faith in mGinger has made everything worth it. The challenge motivates us to push our boundaries and offer you nothing but the best.

On this special day we have some special surprises waiting for you! Checkout our new collection of mCoupons and spend some time on your mGinger account page. There’s loads’ happening out there. Your earnings are increasing everyday and some big money cheques are on their way!

So join in the mGinger birthday celebration and sing with us…Happy Birthday to you!

How can I earn maximum through mGinger?

Think for a while and we’re sure you’ll realize that this question has crossed your mind atleast once from the time you joined the mGinger group. Earning has been an important part of mGinger and many of our users have received regular payment cheques to their doorstep. Like always, this time too mGinger has come up with a new payment format that’ll not just give you perfect guidelines to increase your own earnings but will also allow you to increase your network & share the earning options with your friends.

Let us take you through the old Payment Policy once again.

Payment for Silver Members:
As you know, once you register with mGinger with minimal mandatory details you become a silver member where in mGinger pays you 10 paisa for each incoming SMS and 5 paisa for every SMS that your friends (in your network) receive.

Payment for Gold Members:

Once you complete all profile details and verify your mobile number and email you become a gold member. When you upgrade to GOLD membership you will be paid 20 paisa for every sms that you receive and 10 paisa for every sms your friend receives.

Additionally, you will also be paid 5 paisa for every sms your friend’s friend receives.

The New mGinger 3…2…1… Payment Policy:

mGinger now gives you more than one option to earn money.

The new payment policy goes as follows:

Verify your mobile @ Rs 3:

mGinger will now pay you more & more. If you haven’t verified your mobile, verify it right away & mGinger will add Rs 3 back to your earnings within 24 hours. Once your mobile is verified you’ll start receiving messages & get paid for each incoming SMS.

Refer your friends and get Rs 2 on each valid referral:

More friends, more money! Invite as many friends as you can to your mGinger network and get Rs 2 added to your mGinger earnings on each valid referral. Just to remind you again, you will also keep earning money with each incoming SMS that your friends receive.

Verify your e-mail @ Rs 1:

Verify your e-mail and get updates, notifications & reminders about your mGinger account. That’s not all; mGinger will also add Rs 1 to your account as soon as your email is verified. Just click on the email verification link and you’re sorted!

At mGinger, with so many earning options to choose from all we wish to say is…

Happy Moneymaking

1 Crore 32 Lakh in your pockets…

March 2nd, 2009

Does this sound like a punch line of some popular game show? Well, pinch yourself because this isn’t! It’s the returns of all your encouragement & faith in mGinger. Guys we’re proud to announce that till date an amount totalling to Rs 1 Crore 32 Lakh has been distributed to mGinger users.This is the same amount that you keep getting for each incoming message. Unbelievable but true!

Your mGinger earnings have been reaching you to your doorstep time & again. Our calculations beeped the buzzer of 1 Crore 32 Lakh last week & it was only then that we realised how far we’ve travelled through this SMS journey with you all. It’s a simple equation. Your mobile beeps and the name of mGinger flashes on your screen, you get an offer, a deal, a free item & above everything the complete information about the store in those 160 characters. You check your shopping list, mark the item, head to the store for discounted shopping & back in your mGinger account your earnings keep increasing…day by day, month by month & year by year! The moment your earning meter strikes 300, your money reaches you with a click of a mouse.

Some people have tagged mGinger as their “Piggy Banks”. They don’t claim the money unless they need it and the earnings keep growing. We have users who have been delivered cheques amounting 20,000 Rs. It could simply be one of you reading this blog post. We’ve marked the day in bold letters when the count of your money summed up to 1 Crore…the counting goes on and on. This is just to tell you how special each user has been to us and how fortunate we feel to see those smiles on your faces after you receive your pay cheques. Imagine the goodwill we accumulate when someone of you buys your favourite pair of shoes with that money, or someone picks up a birthday cake for his beloved, you party, donate, share, save, gift that money to someone special and the entire concept of mGinger becomes even more worthwhile.

So the next time a popular television show host asks “Kaun Banega Crorepati?” it wouldn’t be wrong to say mGinger Users

mGinger wins “Star Youth Achiever Award”

February 9th, 2009

“My heart was filled with pride & exhilaration when I climbed the stairs of that grand podium to receive the ‘Star Youth Achiever Award’. It is a feeling beyond words”

These were the words of Saurabh Ramdorai (V. P. Sales, mGinger) who represented mGinger at the Star Youth Achiever award function.

Seems like yesterday when we started the mGinger setup with people we could count on fingers. We knew everyone by name then & that small dream-room where our ideas took shape & made mGinger possible gave us a pat on our back on 4th Feb 2009. The red carpet was laid, the stage was embedded with great personalities and the comparer announced it loud and clear: The Star Youth Young Achiever Award goes to mGinger. That moment marks the beginning of a new success, a new accomplishment that could never be achieved without our users. Amidst great personalities like Idea Chief Shrivastava, Airtel CMO, Farhan Akhtar, Arindham Choudhary and many more mGinger was announced as a pioneer in the mobile advertising industry. We are grateful to all of you for your faith & support towards mGinger. With more and more users joining us we are all geared up to take our services to an altogether different level. We’ve been in the spotlight for being one of the few companies with average employee age group from 25 to 36. Our standing in the mobile marketing has been acknowledged time and again & with mGinger’s intelligible services users have termed it as a source of convenience & savings. Pacing up with the fast running world, mGinger brings all the shopping options right to the user’s mobile screens. With the launch of mCoupons it’s taken a leap forward in the internet & mobile savvy market. Exuberant responses & memberships from all over India has proved this opt in permission based marketing portal to be a convenient medium to receive information & offers. The award was just another tag to let us know how much our services are popular amongst Indian crowd.
mGinger has been successful in achieving its objective of being beneficial to a common man. It has set an example among entrepreneurs time and again. With applause you’ve encouraged us to grow & dream bigger. On this special moment it wouldn’t be fair to end our conversation without the famous quote of Jackson Brown:


“The importance of winning is not what we get from it, but what we become because of it..”

Keep the faith…

Cheers to mGinger… Hip Hip Hurray!

Welcome

Welcome To mGingers Blog This Blog is intented to use with mGinger Money Earnig Program.

What is mGinger?

Earn money for reading ads on your mobile
Get SMS ads of only those products that you want to buy
Get ads at your convenience
Save money through discount coupons and offers
Earn much more money by inviting family and friends
Get 20 paisa for every ad you receive
Get 10 paisa for every ad your friends receive
Get 5 paisa for every ad your friend's friends receive
Accumulate Rs.300 & receive a cheque

What does it take?

Give us your mobile number (privacy assured)
Specify your interests Invite family & friends

To sign Up Click The Blue Ball Link Below.

Tip 5: Don’t Be Greedy

Mginger is a great site, you can make money, download games, send sms for free and redeem discount coupons. If you fool around too much with your profile, you will end up getting a lot of ads, most of them will be of no help to you. So you can choose, between getting more ads and getting useful ads. Also the site claims that it’s not a way of making a livelihood, but a little extra cash.. So you need to keep that in mind

Tip 4: Get more members

If you study in a college, you can get a lot of members under, especially if you are a senior. I know a guy from college you made over 30 members under him. He was a senior and he bullied his juniors to join under him. That was some harmless ragging.

I know another guy who works in a mobile shop made plenty of members by talking to his customers. A little creativity can help you get you a lot of members under you.

Tip 3 : Make Use of MGinger Coupons

It would be a good idea to use the mginger coupon once in a while. Don’t consider mginger just as a site to make money, these guys can give you good deals. The coupons are mostly valid in metros and other cities like Bangalore, but making use of the coupons will portray you a serious member of mginger.

Mginger has to have a way of tracking how many of you have used mginger coupon. So if you redeem the coupon, you will be considered as a serious user of, so the chances are that you will get better offers or more ads. Sounds logical?

Tip 2 : Optimise Account Details

A lot of ads, in fact a major part of the ads are targeting city dwellers. Ads about sale in shopping malls or end of season sale of clothing brands are example. Such ads are plenty in mginger and these ads target only users in metro or other big cities. So if you are an mginger member living in some remote village in Orissa, what are the chances that you will get the ad??

It would be wise if you update your mginger profile with your address as in a city/metro near you.

Let’s say, if you live in a remote village in Andhrapradesh, to get more ads you can edit your address in mginger and mention ‘hyderabad, Andhrapradesh’ instead of you little known town.

Let’s say, if you live in a remote village in South Karnataka, to get more ads you can edit your address in mginger and mention ‘Mangalore, Karnataka’ instead of you little known town. But there are two things you need to keep in mind

1) You cannot mention a city from the neighboring state in your address. It would be better if your mobile service provider and the address are from the same state.
2) Make sure you update the account with your correct address when you are going to receive your earnings.

Tip 1 : Diversify member list

Mginger works by sending targeted ads to its registered users. So it’s better to have a list of members under you that are from different parts of the country. This is a good ploy because ours is a country of festival and there is always one or the other festival happening in different parts of the country; and I have noticed that a lot of ads pop up whenever there is a religious or cultural festival around the corner.

So, diversify your member list. Add people from across the country rather than from your town alone. You can use social networking sites like facebook, myspace or orkut for this.

feedback

hello :)

As I have told you before, I have to analyse the trends in sending ads to figure out the strategy behind it. So if you have time, you can send me mail in mginger.youmint@gmail.com telling what kind of ad messages you have received in the past one week.

This is not compulsory or anything, it will make my work a lot easier and accurate. By the way, don't forget to mention your location and occupation

Do register more people under you or pass on this blog URL to your friends, everyone gets benefited with this.

mginger coupons

This is a new feature you can find in mGinger, where you can use your earnings in mGinger to get attractive discounts when you shop.
This is a piolet project and is available in Bangalore and Hyderabad at the moment, and will be available in other cities soon.
How does this work?

You can pick the desired coupon code from mGinger and download it to your mobile
When you shop from the mentioned outlet and you meet the terms and conditions of the coupon, you can show your coupon code and get the discount
Quite simple, huh? Now click here to find what all coupons are available right now

Tuesday, April 27, 2010

mGinger strategy cracked

mGinger strategy cracked :)
Being a marketing student, I was fascinated by mGinger's strategy of targeted advertisement, which is very new to Indian market.

I took up mGinger business strategy as my MBA project. I got registered with them and started analysing how they target ads. After speaking to a very large number of people I was able to find out that they have a very clear cut game plan. I can tell you that, after researching for nearly 4 months, I have a very good idea about how they operate. It all depends on who you are, what you do etc etc... In fact I have shortlisted 24 different criteria which they look into while sending ads (this list may contain +/-5 other criteria, I am not confident about that)

Let's say, you can expect an ad on 'gifts' during a festive season like 'Christmas' (everyone agrees to that), so who is more likely to get an ad in their mobile?!? 'a college student' 'working professional' or a 'housewife'? That we cannot predict, right?

May be not.... I can, to an extend, give you hints on how to play smart and increase the number of ads you get in your mobile. I can email you tips on a regular basis also give you hints in this blog itself.... Click here to get mails with tips.

how much does MGinger pay?

how much does MGinger pay?
Below is the rate at witch you will be paid.

20 paisa for every ad you receive
10 paisa for every ad your friends receive
5 paisa for every ad your friend's friends receive
Accumulate Rs.300 & receive a cheque
The payments will be made through 'PayPal', the widely used internet payment system.

sounds good, huh? :)

Tips to get more MGinger ads - through my mail

Tips to get more MGinger ads - through my mail
Okay, I will be sending out mails with tips on how to increase the flow of ad messages into your mobile. I've been doing this since more than a month and I have been getting up to 20% more ad messages from MGinger every week..

If you are new to MGinger, click on the logo shown below to register yourself. If you are already a member, you can register a friend.





Once you have registered, you can send me a mail at mginger.youmint@gmail.com make sure you mention the name you registered with MGinger, so that I can verify this before replying your mails.
I will send you tips every week/ten days (or whenever I get any information).